Hello, I’m Jing Long

I am a curious data enthusiast with a background in Economics and Business Analytics. Always hungry to keep learning.

Latest Posts

NetEase Cloud Music Part III - Recommender System

In order to help NetEase Cloud Music (NCM) enhance user experience and ultimately improve its user engagement, we aim to differentiate inactive users from active users and build a pe...

NetEase Cloud Music Part II - Prediction Model

In order to help NetEase Cloud Music (NCM) enhance user experience and ultimately improve its user engagement, we aim to differentiate inactive users from active users and build a pe...

NetEase Cloud Music Part I - User Analysis

In order to help NetEase Cloud Music (NCM) enhance user experience and ultimately improve its user engagement, we aim to differentiate inactive users from active users and build a pe...

Google Antitrust Case

Google is currently facing anti-trust actions in many different regions. Moving first are the ones in the U.S and Australia, and EU is also following. In this project, we first read ...

Google Ads Campaign - Keyword Advertising

In this project, we had a very exciting firsthand experience of ‘running’ a business. We first design and launch our own website by Weebly, and use tag manager to monitor the site vi...