Google Ads Campaign - A/B Test
In this project, we had a very exciting firsthand experience of ‘running’ a business. We first design and launch our own website by Weebly, and use tag manager to monitor the site vi...
Hello, I’m Jing Long
I am a curious data enthusiast with a background in Economics and Business Analytics. Always hungry to keep learning.
Latest Posts
RFM Segmentation and Marketing Effectiveness Evaluation
In this project, we analyse the data set representing multi-channel sales campaigns and sales of a gifts company to gain insights into the effectiveness of the various direct-marketi...